SINGAPORE – Roxy-Pacific Holdings Limited, an established property and hospitality group with an Asia-Pacific focus, together with its consortium partners, Macly Group Pte Ltd and Lim Wen Heng Holdings Pte Ltd, is pleased to announce the upcoming launch of its residential development, NEU at Novena, in prime district 11.
Derived from the German word of “neue”, defined as “new”, NEU at Novena is the latest development in the Novena vicinity. The development comprises a single block of 17-storey apartments totalling 87 residential units. Residential unit sizes range from 549 square feet (“sq ft”) for a two-bedroom apartment to 1,302 sq ft for a four-bedroom apartment. For the benefit of both multi-generational families and investors, dual key three-bedroom apartments are also available.
A Location of Unparalleled Convenience and Potential
Sitting on a plot of approximately 22,198 sq ft, the development boasts an irreplaceable and convenient location, adjacent to the upcoming HealthCity Novena as well as a two-minute walk to Novena MRT Station and a myriad of amenities such as the United Square, Velocity and Square 2. Novena MRT Station is also just two stops away from the Orchard MRT Station, which will provide residents with smooth access to the Orchard Road shopping Belt.
NEU at Novena is also within close proximity to a wide range of established educational institutions. Pre-schools in the vicinity include the EtonHouse Pre-School (Newton), Swedish Supplementary Education School and Italian Supplementary School. While primary schools within a one-kilometre radius include St. Joseph’s Institution Junior and Farrer Park Primary School.
Mr Teo Hong Lim, Executive Chairman and CEO of Roxy-Pacific, said “This rare freehold project in one of Singapore’s most prestigious districts presents an
attractive opportunity for both investors and homebuyers to benefit from the long-term developments in Novena, including the upcoming HealthCity Novena.”
HealthCity Novena Master Plan 2030
With the vision of creating an integrated community of healthcare, medical education and translational research in a vibrant and sustainable communal environment, the HealthCity Novena Master Plan 2030 was first conceptualised in 2009 and later unveiled in 2013. Under the Master Plan, the 17-hectre integrated healthcare development is scheduled to be completed in two phases by 2030, with the first phase slated to be completed in 2022.
Upon completion, HealthCity Novena will encompass a complete eco-system that includes health services, research and education, commercial, leisure and public
spaces. Situated adjacent to HealthCity Novena, NEU at Novena is well-positioned to benefit from the upcoming transformation of the immediate vicinity.
A Unique Freehold Development at Enticing Prices
The area surrounding the upcoming HealthCity Novena had a limited supply of new non-landed private residential units over the past 12 years, since the launch of the last 99-year leasehold project in 2007.
Aside from the excellent location, the rarity of NEU at Novena is further enhanced by the development’s freehold tenure, which comes on the back of a limited supply
pipeline of freehold developments in the area given absence of foreseeable land parcels available for residential development albeit any collective sales
Positioned at attractive price points with two-bedroom units starting from S$1.35 million, prices for NEU at Novena has strong potential upside for future capital
appreciation as demand is expected to grow and supply is limited. This is further supported by strong demand for non-landed private homes in the core central region, as evidenced from the estimated 2.9% increase in prices in 3Q2019.
An Urban Sanctuary Inspired by Modern Metropolitan Buildings
Apart from the exceptional location, NEU at Novena leverages on the consortium partners’ experience in property development to feature unique architectural details. A key highlight of the building would be the curved curtain wall which is complemented by a LED light strip and a stunning backlit logo that is set to create its own identity in the Novena cityscape.
Inspired by the health and wellness aspect of the HealthCity Novena, NEU at Novena will feature a wide range of communal facilities designed to offer a holistic lifestyle. These facilities are scattered throughout the elevated ground floor as well as the stunning 14-storey sky terrace. The sky terrace facilities such as the starlight infinity pool and teepee tents provide a platform for star gazing and relaxation, while the gourmet dining and vertical garden on the fringe of the sky terrace offers an alfresco dining area for all occasions.
The public preview for NEU at Novena will be held on Saturday, 12 October 2019, and the sales launch for the development will be on Saturday, 19 October 2019.
This article is contributed by Roxy-Pacific Holdings Limited.