Singaporean investors showing interest in the Land of Smiles

  • Sansiri announces 1H2017 business results showing a 5-fold increase in sales uptake contributed by Singaporean investors
  • 90% of the units bought by foreign investors rent out with 5-7% yield
  • Sales from Singapore showed an increase in demand from 2016 to SGD30 million (USD22 million) in the first half of 2017.
  • Condominiums within the SGD200,000 (USD151,000) – SGD850,000 (USD610,000) price range were extremely well-received by Singaporean buyers

SINGAPORE – Sansiri Public Company Limited, Thailand’s only fully integrated property developer, today revealed its 1H2017 business results as well as its business plans moving into the latter half of the year. With a sales target of SGD1.5 billion (USD1.1 billion) for 2017, and 8 billion baht SGD$336 million (USD$245 million) expected to be realized from sales to foreign investors, Sansiri achieved SGD160 million (USD115 million) sales from foreign investors in the 1st half of 2017.

Notably, 94 per cent of the sales uptake among foreign investors was contributed by Asian markets including Singapore, China, Hong Kong, Malaysia, Japan and Taiwan. Two percent of foreign buyers are from Europe, with the remaining 3 percent from the United States.

Sales from Singapore showed a five-fold increase in demand from 2016 to SGD30 million (USD22 million) in the first half of 2017.

The LINE Sukhumvit 101, Bangkok. Picture: Sansiri

Condominiums within the SGD200,000 (USD151,000) – SGD850,000 (USD610,000) price range were extremely well-received by Singaporean buyers. The top performing project is The LINE Sukhumvit 101 with an average sales value of SGD250,000 per unit (USD180,000). The LINE is the long-running product line of the joint-venture company between Sansiri and Thailand’s biggest mass transit provider BTS Group Holdings PCL which has earned solid support and built credibility over the years. The central location of The LINE Sukhumvit 101 at an affordable price is popular among Thai and foreign customers. The other three top-performing projects are The LINE Phahon-Pradipat (average sales value of SGD250,000 or USD180,000 per unit), and The BASE Central Pattaya (average sales value of SGD150,000 or USD27,000 per unit),”

Beyond the pursuit of a second home, or a pied-a-terre or holiday home, Singaporean investors generally take a long-term view in investments, showing a penchant for one and two-bedroom units which tend to have better rental yield potential and capital appreciation. 90 percent of Sansiri’s properties sold to international buyers have been rented out,
providing a stable 5-7 per cent of investment return

As one of the key markets contributing to the sales growth of Sansiri, the real estate developer is expecting Singapore to contribute up to SGD45 million (USD32 million) in revenue for the second half of 2017, accounting for approximately 12 percent of Sansiri’s sales volume from foreign buyers this year.

“We believe that the launch of Sansiri’s Singapore office earlier this year has been pivotal in strengthening our brand presence in the local market and ensuring the continuity of after-sales servicefor our customers,” said Mr. Srettha Thavisin, President of Sansiri.

2H2017 business plans

For the latter half of the year, Sansiri has six property launches in the property roadshow pipeline in Singapore market, adding approximately 3,500 new units to the market. They include 98 Wireless, The LINE Wongsawang and projects in Sukhumvit 36, Ekamai (Sukhumvit 63) and Sathorn. All six projects boast of a prestigious address in the B and C segments, which are close to the new Bangkok Central Business District and BTS skytrain stations.

The developer expects the projects to be popular with young professionals and customers looking to invest in properties with a higher and more stable yield.

Specifically, 98 Wireless, its flagship property touted to be the best in Thailand and Southeast Asia, is one of the projects primed to attract high net worth investors from around the world.

Sansiri also has plans in place to introduce the Singapore market to Thong Lo (Sukhumvit 55) and Ekamai (Sukhumvit 63), Bangkok’s latest living and business hot spots.

Thai Fest in September

Sansiri continues to reinforce its brand through continuous marketing and lifestyle activities. The developer will be organizing The Finest Thai, a lifestyle event with the Royal Thai Embassy in Singapore from September 8-10 to present the premium Thai lifestyle and introduce its properties to the international audience.

About Sansiri PLC

Sansiri is widely regarded as Thailand’s leading developer of quality homes, townhouses, and condominiums and the country’s only fully integrated property developer. With a workforce of 3,400 employees, Sansiri has built more than 300 projects throughout Thailand and a residential building in London during its 33-year history, all with a strong emphasis on design and livability. Sansiri provides comprehensive services that go beyond those of traditional developers: concierge services, property management, sales brokerage, and long-term resort rentals. In 2015, the company’s revenues totaled more than USD1 billion.