iProperty provides content for SingTel’s NewsLoop

You will now have a new way to access editorial content from iProperty, Singapore’s no.1 property website with the launch of SingTel’s NewsLoop, a ground-breaking e-Reader app for iPad that offers the largest selection of Singapore news, blogs, lifestyle articles, photographs and videos alongside content from a wide range of international sources.

Users will enjoy access to business headlines, technology, restaurant reviews, health tips and offers articles from more than 230 local and international media sources and blogs in 25 categories. 

Newsloop also draws content from local favourites such as TODAY, The Online Citizen, Channel NewsAsia, publichouse.sg, ieat.ishoot.ipost, Chubby Hubby, CNet Asia, Techgoondu, Tech65 and Lady Iron Chef, as well as from renowned news sources like Reuters, Bloomberg, BBC and ESPN which are available through the app. 

iProperty is proud to provide NewsLoop readers with access to property news stories.  

Image: NewsLoop will allow readers with iPads to enjoy quick access to all stories and images with a few swipes, making it simpler and more entertaining than ever to discover, view and share content. They can also view the latest headlines in one glance by selecting the carousel mode. (Screenshot of NewsLoop)

Cheong Hai Thoo, SingTel’s Head of Multimedia, said: “NewsLoop is designed by Singaporeans for Singaporeans.  It differentiates itself from other news apps by being the first to cater specifically to the needs and interests of local readers.  It also provides local media and bloggers with a powerful new platform to reach a wider audience and earn additional revenue for their content.”

“Studies have shown that 30 per cent of consumers who read news on a tablet spend more time reading news than they did before they purchased their tablet.  With NewsLoop’s unique mix of content sources, we hope to provide these users with different perspectives of news and events in Singapore and around the world,” he said.

iProperty.com Singapore has experienced considerable growth in consumer traffic to its website over the past 12 months. Moving forward, the brand will make several improvements and changes to the portal aimed at further developing its proposition to consumers and agents. Earlier this month, Sean Tan joined the iProperty.com Group as General Manager of Singapore. With a strong background in digital, most recently with InSing.com and previously Yahoo!, Sean will strengthen iProperty.com’s role as a platform for marketers to reach consumers. 

“We have big plans to grow in the coming years and we need partners who can support this,” says Sean Tan, General Manager Singapore, iProperty Group. “Singtel is a good fit for us and they’ve tailored programs such as Newsloop that’s aligned with where iProperty.com is heading. This will serve us well as we grow.” 

“iProperty is a brand with a strong vision of where it is going so we’re delighted to be onboard Sintel’s digital initiatives,” Sean added. “Property is of relevance and interest to everyone – even people who aren’t looking to move house take a keen interest in what’s happening in the sector. iProperty.com is in a leading position in Singapore and we’ll see that strengthen further as its proposition to consumers, agents and marketers develops over time.”