The list for Top Searched Keywords (Condo Name) includes all condos, both condos which have already reached TOP as well as new launches.
For the month of December 2011, Icon was clearly the most popular condo all, accounting for more than 12% of all searches. The high level of interest in Icon is likely due to its super-prime location in the middle of the CBD area, as well as its proximity to Tanjong Pagar MRT, where plots of land are usually reserved for commercial office buildings. Armies of office workers in the area also walk by the “iconic” building daily – who although may not be able to afford the S$2,000 psf price tag of this new development, are unable to resist searching online and drooling with envy over photos of the Icon’s top-end designer apartments.
Top Searched Keywords (Condo Name) – Dec 2011
Top 10 Most Searched New Developments – Dec 2011
Condo development names such as The Hiller and Woodhaven are likely already familiar to those of us who regularly browse through the newspapers and have come across their eye-catching advertisements featuring a glimpse into the luxurious lifestyle the privileged few can enjoy in one of their condos . These developments have been aggressively building awareness of their condo’s brand through the local media, and have been rewarded by their efforts by having their projects claim the top 5 spots in the Top 10 New Developments list. While the sales results are not fully out yet, it is likely condos ranking high on this list will perform well, and enjoy strong showroom sales.
It is also interesting to note that many of the new developments in the top 10 lists are also located in the non-central areas – likely a reflection of overall falling sales in the core central region as a result of the additional 10% stamp duty on foreigners, as well as Singaporean HDB upgraders who are taking advantage of the wide-selection of new mass-market condos launched within their price range.