– Online property website, iProperty.com.sg today announced that it has entered into a strategic alliance with the Singapore Institute of Estate Agents (IEA) to promote and develop its consumer property portal.
Executive Chairman of IPGA Limited, iProperty.com.sg’s ASX-listed (ASX:IPP) parent company, Patrick Grove said the formal alliance is affirmation of iProperty.com.sg’s market leading position.
“iProperty.com.sg is the clear market leader in the online property space, with over 15,000 quality property listings and 200,000 archive listings. We are the most effective way for people to research, find and ultimately buy property in Singapore,” Mr Grove said.
“We intend to continue to invest in the quality of our service offerings and are extremely excited to be working with IEA to develop the online property market in Singapore,” he said.
The alliance will see more property agents joining IEA as members and listing their properties on the portal. iproperty.com.sg’s partnership with IEA will also ensure that the properties listed on the portal are represented by professional, real estate agents. All real estate agents will also be required to post a photograph of themselves, thereby minimizing the chances of consumers being duped by rogue agents.
“This alliance is timely given that we have moved forward with self regulating real estate agents and the issuance of Practicing Certificates for all our members,” said Jeff Foo, President of IEA. “We are confident that this partnership will benefit not only consumers, but also help in boosting the credibility of the real estate agents here as well as increasing their productivity. This relationship follows on from our long standing relationship with Info-Tools.”
Besides iProperty.com.sg, IPGA’s Singapore operation, Info-Tools, also offers the Singapore market’s leading co-broking tools, historical data and property listing information which is used by over 80% of the real estate agents and agencies. It is from this vast pool of property information that iProperty.com.sg derives its market-leading content.
IEA stays true to the vision of its founding members: to protect the interests of its members and that of the public who engage the services of real estate agents. IEA is actively seeking enhanced recognition by the authorities for the regulation of all real estate agents in Singapore. IEA aims to represent all estate agents in Singapore and members of the public are encouraged to engage agents who are Members of IEA for their real estate services be it selling, buying, leasing or finding accommodation, for a better piece of mind. Members of the public are also advised to request for a copy of the agent’s Practicing Certificate.
iproperty.com.sg is Singapore’s leading one-stop property portal for both consumers and property agents, with more than 15,000 residential and commercial property listings. iproperty.com.sg’s parent company, IPGA Limited, is listed on the Australian Securities Exchange and owns leading property portals in Malaysia and the Philippines.