MSN has joined forces with iProperty.com (www.iproperty.com), Asia’s leading network of online property portals and operator of Singapore’s No. 1 property website, iProperty.com Singapore (www.iproperty.com.sg), to develop exclusive and dedicated property channels on MSN Singapore and MSN Malaysia.
MSN Singapore’s 2 million unique users will now be able to see all the properties on iProperty.com Singapore (www.iproperty.com.sg)’s website through MSN Property, in real time. Combining MSN’s broad reach with the high volume of targeted traffic generated by the iProperty.com network, the channels will also provide real estate advertisers with the most effective real estate internet advertising solution in Singapore and Malaysia.
Rick Mulia, Executive Producer of MSN Asia feels “there is great value in this partnership with iProperty.com as it will significantly enhance our offering in the online real estate space which is one of the fastest growing segments in these markets. This represents a great stride in MSN’s strategy to provide the best content to millions of people who want to know what’s going on.”
Patrick Grove, Executive Chairman of the iProperty.com Group said, “We are delighted that MSN has selected iProperty.com to become the exclusive content provider for the MSN Property Channels in the key Asian markets of Singapore and Malaysia. This is a strong testament to iProperty.com’s leading position in Asia, as well as our product and capabilities. Integrating our content with MSN means millions of users will benefit from iProperty.com services and content.”
According to iProperty.com’s Asia Property Trends survey, released in February 2008, 51% of the 2,066 survey respondents in Asia revealed that the Internet is the first medium they turn to when embarking on their property search; compared to 23% and 10% who indicated newspaper classifieds and property agents respectively.
When asked why the Internet is their preferred medium for conducting their property hunt, respondents ranked the following reasons in descending order: Speed and convenience (81%), 24×7 availability (70%), ability to view properties through photos (62%), better way to get updated on the latest properties for sale (53%) and better selection (43%).
iProperty.com Singapore is the country’s No. 1 property website, and part of the iProperty.com Group. Its network of leading property websites, spanning the markets of Singapore, Malaysia, Hong Kong and Philippines, get over 750,000 unique visitors per month who view property listings provided by over 4,000 agents and 100 developers across Asia. The iProperty.com Group is part of Australian Securities Exchange-Listed IPGA Limited (ASX: IPP).
Overall, MSN attracts more than 465 million unique users worldwide every month. With localised versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. Last year, MSN partnered with Control Room to stream Live Earth, the largest online entertainment event in history with over 62 million streams worldwide.
Please visit http://msn.iproperty.com.sg to find out more about MSN Property.
