EDMUND TIE Initiates Brand Refresh

SINGAPORE – Edmund Tie & Company (ET&Co) becomes EDMUND TIE, unveiling a refreshed brand that will unify its corporate identity across all offices
in Singapore, Malaysia and Thailand.

The new go-to-market name leverages the eponymous brand equity of EDMUND TIE to drive awareness, increase marketing efficiency and deliver service excellence by creating a memorable brand.

“Ties that Bind” will be the organisation’s signature philosophy, which reflects the company’s vision to anticipate, navigate and accelerate towards the future, while forging long-lasting relationships with its people, clients, business partners and the community.

Group Photo. Picture: Edmund Tie

Chief Executive Officer Ms Ong Choon Fah, comments: “Giving our brand a refresh is part of our organisation’s efforts to enhance our corporate image and strengthen our market positioning across Southeast Asia as we transform for the future. Our plan includes initiatives that redefine our value proposition, streamline operations and invest in our people to deliver on our signature philosophy. ‘Ties that Bind’ is about how we do business at EDMUND TIE and defines who we are at the core – an organisation of committed people who will go above and beyond to deliver excellent service.

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Commitment to service excellence

As Singapore’s foremost full-service real estate advisory and consultancy firm, EDMUND TIE will continue delivering service excellence to meet and exceed the
expectations of our clients. From research and advisory to transactional and post transactional support, the company is committed to ensuring its clients are well supported.

New brand architecture

In conjunction with the alignment around the EDMUND TIE brand equity, the organisation has restructured its brand architecture to be implemented across its
core brand pillars: Investment Advisory, Business Space & Retail, Residential, Auction & Sales, Research & Consulting, Valuation, Statutory Valuation & Property Tax Advisory, Property Management and Hospitality Management.

The new brand identity reflects EDMUND TIE’s refreshed value system, which represents “Insightful, Empowering and Authentic”.

New Corporate Identity

In addition to introducing a refreshed brand architecture, EDMUND TIE has also taken the step to consolidate its visual identity.

The decision to unify the organisation’s logo across markets reflects its commitment to excellence and empowerment, as well as its confidence to continually push for higher standards while driving business growth in the region.

The refreshed visual identity will be rolled out across all customer touchpoints, including on property and marketing sales channels, digital, social media and advertising.

This article is contributed by Edmund Tie & Company.