Property agencies tap on Coldwell Banker Singapore’s resources for expansion plans
SINGAPORE, 20 July 2016 – Coldwell Banker is proud to announce that it has signed seven new franchisees in Singapore today, adding to its existing stable of four. All the 11 franchisees are eminent property agencies that will stand to gain from this meaningful partnership.
Founded by Colbert Coldwell and Benjamin Banker in 1906, Coldwell Banker is the oldest national real estate brand and franchisor in the United States. It has 3,000 independently owned offices, presence in 49 countries and territories as well as 85,000 affiliated sales professionals.
With Coldwell Banker’s presence in Singapore as a franchisor, the group aims at assisting all the small-scale and growing real estate agencies to form a bigger entity and enjoy better economic of scale. Currently, Coldwell Banker has a total of 11 franchisees in Singapore with 66 salespersons.
In Singapore, Coldwell banker is under Northstar , the same group as ERA Realty Network (ERA). Hence, these franchisees will be able to tap on both Coldwell Banker’s as well as ERA’s resources, technology and brand recognition to stay ahead of the competition. This golden partnership will help raise the collective expertise and profile of the industry.
Exclusive project sales opportunities
These new Coldwell Banker franchisees will be linked up with ERA for project marketing opportunity. It is a mutually beneficial partnership where ERA is able to market to a different group of clientele and Coldwell Banker is able to link up with ERA and receive first hand real time project information.
They can cross board with other Coldwell Banker’s network in Asia Pacific namely China, India, Indonesia, and Thailand to inter-market the properties in respective country.
Marketing insights to elevate calibre
The franchisees will also get to subscribe to ERA’s Research Report. From illuminating market trends to details of past property transactions, they will be able to acquire pivotal knowledge that helps boost their expertise.
Meaningful support all year round
The franchisees will receive support all year round such as administration, operations and marketing information. They will get to use office space and network with other franchisee’s salesperson. They can also keep themselves abreast of latest trends and upgrade their skills through Coldwell Banker’s training sessions. This will help them build a fruitful and thriving career.
A comprehensive suite of IT solutions
The franchisees will also enjoy access to in-house tools Coldwell Banker uses to assist and facilitate them in their day to day operations. Smartphone apps will provide these franchisees with valuable resources while on the go. Salespersons will be able to view all available projects, and sort them by districts or regions. In addition, property information, from facilities to map and floor plan, will be available at their fingertips.
About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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