Listings that are well written, informative, have the best quality photos always gain the most interest on site. A good listing not only helps to show how amazing the property is, it also gives potential buyers a sense of who you are and how dedicated you can be.
Punggol
Here are some tips we gathered for you to create a perfect listing:
1. Photography
First impressions count. Be it using professional photography service or photos taken by your mobile, it is crucial to gain maximum exposure for your listing, and gives buyers the best opportunity to visualise their life in this property.
Select the first “Hero” image that provides the best representation of the property, then order your images with the most frequently used rooms:
- Living Room
- Kitchen
- Bathroom
- Bedrooms
- Service Yard (Laundry Area)
- Outdoor space (if any)
Buyers become sceptical of what is not shown, so it is better to include photos of frequently used rooms even if they are not the best feature.
Living room. Design by Weiken
How to take beautiful interior photos? Here are some guidelines to achieve the quality interior photo just by using your phone.
- Natural light is good – The best time to shoot an interior is in the morning or at least before the sun sets. Avoid using flash to decrease the chance of getting your photos overexposed.
- Neat & Tidy – Clean up before the camera capture any part of the property. Make the property look like it is ready for a new buyer.
- Corners – No worries for not having a wide lens, get into the corner and you will be able to grab the most out of the property/room.
- Balancing – Good focus and aim straight!
Want to save the hassle? Our Photography team on standby for you and all you need to do is to make a booking here.
2. Floorplans
Floorplans help your listing to stand out. Buyers can imagine the layout and their life within it in a snapshot. And they help build trust that it’s a real listing.
Include a North arrow to enables buyers to see the orientation of the property for summer/winter sun aspects
You can also upload a 3D floor plan to help consumers better visualise living in the property, by placing furniture items in it.
3. Video
Video can help increase engagement. Effective videos tell a story and give buyers a sense of the lifestyle; the property, the area, as well as the local amenities and transport.
Avoid creating a video that is just a collage of images.
4. Property information & description
Supply key information to help buyers assess if the property meets their needs, and trigger enquiry; price, floorplan and address.
North Point Shopping Centre, Yishun. Picture: iProperty
Highlight lifestyle factors such as shopping and dining hotspots, public transport, local schools, and distance to the expressway.
For apartments (Condo, HDB), include the level the apartment is on, any shared amenities, and the number of apartments in the complex.
Words sell if written well and they add impact to imagery. More impact means more views and more buyers, which can mean quicker sales.
Conversely, poorly written copy frustrates buyers, and spelling errors divert your buyer’s attention elsewhere. Captive your reader so that they want to learn more about the property.
Dot (Bullet) points allow buyers to “Tick-boxes” such as entertaining space, swimming pool, bedrooms, bathrooms, etc. Weave a story beneath your dot points to summarize the benefits of these features.
5. Agent Profile
Set yourself apart. Take full advantage of agent branding tools and options on a listing and in the buyer’s target area.
It’s your chance to showcase your career highlights and expertise. By elevating your brand and personal profile, you have a better opportunity to engage more potential buyers and vendors.
