Advertising Terms and Conditions

This document is a key component of the Terms and Conditions for agent subscriptions in iProperty.com.sg. ("The Service"). Agent members ("The Agent") are to abide by these guidelines when using the Service.

These guidelines are designed to continue to provide fairness and transparency for both consumers ("The Consumer") and agent members - and discourage any abuse of the system that might be harmful for consumers, other agent members and/or iProperty.com (IPGA Pte Ltd).

iProperty reserves the right to suspend any member at any time in offence of the guidelines.

Refunds of subscription fees will not be provided where the subscription is due to non-compliance to these guidelines.

CEA Act 2010

The Council for Estate Agencies (CEA) is a statutory board established under the Estate Agents Act 2010 to administer the enhanced regulatory framework for the real estate agency industry. Commencing its operations from 22 October 2010, CEA"s principal functions are to license the estate agents (referring to the estate agencies) and register salespersons (referring to the property agents), promote the integrity and competence of estate agents and salespersons and engage in public education efforts to help consumers in property transactions.

The CEA have enforced the Estate Agents Act 2010 to regulate real estate agents and salespersons in the industry.

In addition to the Advertisement and Content Guidelines, iProperty will wherever practically possible monitor and moderate according to CEA"s Code of Ethics and Professional Client Care: Duties in respect of advertisements under the Estate Agents Act 2010.

  1. they must not cause or allow to be made any advertisement that contains any offer, proposal, statement, representation, claim or information that is inaccurate, false or misleading;
  2. they must ensure that all materials that advertise or promote a property accurately describe the property;
  3. any claims of expertise, specialisation or success rate can be substantiated by verifiable facts and records;
  4. they must obtain the prior agreement of the client before advertising any property of the client for any purpose, including sale or rental;
  5. they must not advertise any property at a price or on other terms, or in any manner, different from those instructed by the client;
  6. the advertisement shall not include any transaction information about any specific property (including the name of the parties, the sale and purchase price, rent payable and any other terms of the transaction), without the consent in writing of all the parties to the transaction, regardless of whether the salesperson or estate agent had been involved in the transaction;
  7. the advertisement and its placement shall not directly or indirectly infringe any law or legal rights; and
  8. they must remove all advertisements in relation to a property once the property is no longer available for sale or rental for whatever reason, or after the termination of the estate agency agreement in respect of the property.

iProperty will work with authorities to help resolve any suspected illegal activities. To preserve the trust of our users, iProperty reserves the right to suspend any agent convicted of illegal activities or remove all listing/s that is either illegal or misrepresentative at any point of time .

Please note that it is against the law to:

Content Guidelines

Agent Account and Profile Listing Regulations

As a general guideline, the account provided is a personal account and we expect that agents only use listings they can directly serve, and that the agents keep the listings information up-to-date.

These specific rules are aimed at keeping the listing quality high, as well as avoid conflict with other agents:

Property Information and Photos