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Top Property Searches in Q3 2011

Oct 04, 2011 - Tracy Chua

Singapore is abuzz in the 3rd quarter of 2011 - the Singapore Presidential Election, the Formula One races, Mid-Autumn Festival and some not very nice happenings (haze, for example). As we draw a close to this eventful quarter, here's a glimpse into what you have been searching on iProperty.com.sg.

In this quarter, over 1.78 million unique visitors (Source: Google Analytics, Jul to Sep 2011) have visited iProperty.com Singapore. According to comScore Media Metrix, Singapore March-July 2011, iProperty.com.sg is once again #1 for real estate in Singapore.

And despite the Hungry Ghost Festival, one unique search is conducted every 8.44s from July to September 2011. So, what exactly have you been searching for? Which are the most popular districts? What condos have you been looking at? What are the top non-condo keywords?  Which are the most searched new property development?

Top 10 Most Searched Districts – Q3 2011 (Jul-Sep)

The top 2 districts were no surprises here. Similar to the ranking in H1 2011District 15 (East Coast area) topped the charts. This district saw 406 private property transactions, which translates to 7.6% of the total private property transaction volume in Q3. District 19 (North East area) is a close 2nd with 6.74% of total unique searches. However, this district saw 648 private property transactions, 12.1% of total private property transaction volume.

District 9 (Orchard area) climbed 1 rank up to take the no.3 spot, and District 5 (South West area) rose 2 ranks to take the no.4 spot. District 10 (Central - Near Orchard area) remained in the top 5, commanding 5.60% of total unique searches.

Top 20 Most Searched Condominiums – Q3 2011 (Jul-Sep)

Icon is the most searched condominium on iProperty.com.sg, witnessing high search volume with its relatively high rental yield. Located in District 2, Icon had a median psf of S$1,728 in September*. Its median rental in 2011Q2 was S$6.56 psf per month*.

The Sail @ Marina Bay came in second. This luxury condo at Marina Boulevard had a median psf of S$2,062 in September and median rental in 2011Q2 was S$5.99 psf per month*.

Tied at the 3rd position are Parc Oasis and City Square Residences. Parc Oasis, located at Jurong East Avenue 1 and outside the Central region, had a median psf of S$815 in September and a median rental of S$2.79 psf per month in 2011Q2*. Its popularity is probably due to its convenient location and proximity to schools and MRT. City Square Residences on Kitchener Link commanded a higher median price at S$1,436 psf in September and consequently enjoyed a higher median rental of S$4.17 psf per month in 2011Q2.

Condominiums in District 16 seemed to be popular with property hunters. The BayshoreBayshore Park, and Costa Del Sol made it to the charts this quarter.

Top 10 Most Searched New Developments – Q3 2011 (Jul-Sep)

Woodhaven reigned in the searches for new launches, commanding 10.69% of the total unique searches on new condo developments. Located at Woodgrove Avenue in District 25, its median price accruing from Developers' sales in Aug 2011 was S$995 psf.

This quarter, we witnessed a close battle between 3 new developments for the no.2 spot - Skyline ResidencesThe Greenwich, and The Cape all taking up search volume in the 8% range. Skyline Residences, located in District 4 along Telok Blangah Road, enjoyed a median price of S$1,945 psf in Sep 2011*. The Greenwich, a new development along Yio Chu Kang, commanded a median price of S$1,489 psf in Aug 2011 from Developers' sales*. Lastly, District 15's The Cape saw a high median price of S$2,093 psf in July 2011*.

Other non-condo names keywords that property buyers and investors are looking for when they are searching for their ideal home or investment property on iProperty.com.sg include:
StudioShophouseMRTMandarin GardensSimeiHolland and Freehold


*Source: URA Property Market Information

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Related Categories: Daily Property News and Updates, Market Reports, General, For Agents, Private Residential

Tags: Bayshore Park, City Square Residences, condo singapore, condominium singapore, Costa Del Sol, icon singapore, New launches singapore, new property launch singapore, Parc Oasis, property Singapore, Skyline Residences, The Bayshore, The Cape, The Greenwich, The Sail @ Marina Bay, top condo singapore, top districts singapore, Top New Developments Singapore, top property website singapore, URA Property Market Information, Woodhaven

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